The South Dakota Beef Industry Council (SDBIC) has announced its participation in the 82nd Annual City of Sturgis Motorcycle Rally, August 5–14 in Sturgis, South Dakota. Motorcyclists and attendees from all over the United States will make their way to Beef Country for one of South Dakota’s largest events of the year that reaches approximately a half million people from all over the world.
New to this year’s Rally is the latest Beef Throwdown Experience that will encompass the entire state as it provides an opportunity to “Claim Your Steak” alongside the always popular burger battle taking place on Harley Davidson Rally Stage August 12, 2022. Nominations for the “Claim Your Steak” campaign were gathered throughout the month of June as communities from across South Dakota celebrated their local beef cuisine in helping SDBIC identify some of South Dakota’s best options for a great steak with over 30 locations to be highlighted.