Frisch’s Big Boy, the 75-year-old American comfort food and casual-themed restaurant brand, has announced the hiring of its new chief executive officer, James Walker. Walker, an accomplished restaurant industry veteran, comes to the brand most recently from Nathan’s Famous.
“Fewer and fewer restaurant brands today have the kind of legacy that Frisch’s Big Boy has. The people of Cincinnati and surrounding areas have an emotional connection with this brand,” states James Walker, CEO of Frisch’s Big Boy. “As the brand celebrates its 75th anniversary this year, I couldn’t be more excited about joining an incredible team that understands that connection. My role is to guide us in leveraging our brand equity.”