Volpi Foods, the St. Louis-based, family-owned and operated producer of specialty cured meats since 1902, has announced a new Salame Beer Flight. The Salame Beer Flight offers a pairing of Volpi’s signature savory salame infused with three popular styles of craft beer to create the IPA Beer Salame, Lager Beer Salame, and Stout Beer Salame. Each flight features 3-oz. of each beer-infused varietal. The new Salame Beer Flight will launch exclusively at Sprouts Farmers Markets locations across the country in mid-August.
“Craft beer has been on the rise in popularity for well over a decade, particularly amongst millennial consumers. That popularity inspired us to explore something new and special to resonate with Sprouts’ shoppers,” says Deanna Depke, fourth generation marketing manager of Volpi Foods. “The culture around craft beer is experimental and creative, so we teamed up with a local, St. Louis-based, craft brewery to infuse our classic salame and create a Beer Salame Flight that’s the first of its kind.”