Southern Recipe will honor the more than 3.5 million hardworking truck drivers in the U.S. with its Annual Truck Driver Appreciation Campaign.
On average, truck drivers travel nearly 400 billion miles each year. In the brand's Annual Truck Driver Appreciation campaign, Southern Recipe will shine a light on the truck driving category and support St. Christopher Truckers Development and Relief Fund (SCF) with a $5,000 donation. From August 15 through September 18, consumers are invited to help raise funding and awareness for SCF through an interactive TikTok-centric campaign that affords them the chance to win cash prizes and pork rinds by lip-syncing along with selected truck drivers—and weekly voting for their favorite TikTok driver video.