From the very first image of a slice of prosciutto carefully cut by an Italian salumiere to the display of a selection of Veroni's pre-sliced charcuterie packs, Veroni’s commercial highlights the excellence of the Italian cured meats and the great tradition passed down within the company’s family. Since July, the spot has been displayed at 1500 Broadway screen and it will last until Sept. 30. It will return from Oct. 13-16, during the 2022 Food Network New York City Wine & Food Festival presented by Capital One.
The spot collaborates the achievements of the Italian, family-owned cured meat producer, which in 2025 will blow out 100 candles. As shown by the H1 results, Veroni confirms its leadership as the first Italian brand of Luncheon Meat*. A record, already achieved by the end of 2021, can be summed up in a well-defined strategy: Currently, Veroni is the only producer to import cured meats made in Italy to the U.S.