For many brand owners in the meat, poultry and seafood industries, sustainability ranks as a primary business goal. To reach sustainability targets, products, packaging, and operations must be considered holistically and collaboratively, according to “Achieving Packaging Sustainability,” a report from PMMI, The Association for Packaging and Processing Technologies.
The benefits of increased packaging sustainability can be significant. The report notes, “Sustainability presents an opportunity for businesses facing increasing competitive and economic pressures to gain value and competitive advantage as they respond to environmental concerns and the pressures of resource scarcity, population growth, and higher and more varied consumer expectations.”