Silver Fern Farms, New Zealand’s largest red meat producer and exporter, has announced its first-ever U.S. brand campaign, titled "Delicious Starts Here." The spots, which will run on YouTube and social media, show how the farmers who work with Silver Fern Farms take care of their animals and environment, and how that work doesn’t just help make the world a better place—it produces uniquely delicious meat. They also feature chef and influencer Max Greb, also known as Max The Meat Guy, whose cooking and passion for quality ingredients have attracted 5.1 million followers on TikTok, 3 million on YouTube, and 1.1 million on Instagram.
Animal welfare strategies have a well-established link to producing tastier meat. These traditionally include things like freedom to roam, grass-based farming, and helping cattle live a stress-free life. The Delicious Starts Here campaign shows how Silver Fern Farmers take equal care of the land, planting native trees, encouraging biodiversity, and being mindful of their carbon footprint. All of this hard work— taking equal care of the environment, their livestock, and preserving their land for future generations—contributes to better, more flavorful meat.