Food packaging is invariably changing to keep up with consumer demands, giving rise to an increasing array of innovations — one being the continued development of functional packaging through reclosable solutions.
When deli meat brands provide reclosability, they are not only creating a design that will help maintain their product’s shelf-life but assuring consumers that the brand’s packaging can be trusted for continued use. Since there is no one-size-fits-all answer to reclosable packaging solutions, it’s essential that producers understand what options are available — especially if their operation poses initial challenges to closure application. Collaborating with industry partners can be the first advantageous move toward discovering the proper course of action in overcoming said challenges. With ongoing innovations, more producers can accommodate their consumer’s lifestyles and experience increased marketing benefits by packaging their fully cooked, ready-to-eat meat products with reclosable technology.