California Pizza Kitchen (CPK), the creator of California style pizza, is tossing pizza to the side during National Pizza Month in favor of spotlighting its extensive array of non-pizza menu items. Any guest who skips ordering pizza and instead chooses to order a CPK salad, pasta, entrée, or the new “West Coast Burger” will be rewarded with a complimentary seven-inch pizza that can be redeemed on their next visit. Essentially, CPK is giving guests a free pizza for not ordering pizza.
The month-long "boycott" is a lighthearted jab at the heavy attention pizza receives on CPK’s menu. More than 65% of CPK sales come from non-pizza menu items and the boycott is an opportunity to showcase the brand’s menu diversity. From inventive salads, pastas, and main plates to crave-worthy desserts and hand-crafted cocktails, CPK’s menu has something for every guest and occasion.