Smithfield teamed up with Dixie Vodka at Homestead-Miami Speedway. Ticketholders of all ages attending race weekend were invited to stop by the Dixie Vodka fan zone to enjoy the festivities, including fun games and photo opportunities. Guests 21 and older could order the uniquely crafted Bloody Mary featuring Dixie black pepper vodka. Fans also had the opportunity to add Smithfield's new premium bacon lover's double thick double smoked bacon to their Bloody Mary – in addition to all of the other traditional fixins' – at the Smithfield Bacon & Garnish Bar.
On Sunday, race car drivers Aric Almirola and Cole Custer made an appearance for a meet and greet and Q&A. Plus, the Smithfield No. 10 Ford Mustang, driven by Aric Almirola, was wrapped in a sleek, new design echoing Smithfield's premium bacon theme and brand colors of black, gold and white.