Restaurant guests expected to crave connection, value and convenience in 2023
The National Restaurant Association partnered with the American Culinary Federation and Technomic to conduct its annual What’s Hot survey in October 2022.
Customers are eager to return to restaurants and reclaim a sense of community in 2023. The National Restaurant Association is releasing its annual What’s Hot Culinary Forecast, which offers a detailed look at the topics, trends, and products expected to drive restaurant menus in the coming year across a variety of categories including daypart occasions, menu categories, beverages, flavors, global inspirations, and industry macro-trends.
Despite the booming popularity of off-premises restaurant meals and snacks in recent years, pent-up demand for in-restaurant experiences — socialization, celebration, and culinary exploration — is strong, with 70% of respondents noting customer desire to gather on-premises.