Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers is announcing the signing of a Master Franchise and Development Agreement in Canada to begin growing Freddy's footprint across nine of Canada's provinces, excluding Quebec, marking the brand's entry into the country. Led by veteran franchisees Jim Werschler and Gregg Most of North 49 Frozen Custard and Steakburgers, the deal is part of the brand's latest efforts to strategically expand across target markets throughout North America as new operators join its attractive franchise model. The Master Franchise and Development Agreement will see the group both develop on their own and initiate master franchising activity in Canada with an initial agreement to develop at least 20 Freddy's restaurants. Since the start of the year, Freddy's has added 140 units to the pipeline in both new and existing markets and is poised to continue the momentum well into 2023.
"Gregg and Jim are well-known and highly respected franchisees, especially within Canada, and we are thrilled to continue our partnership with them as they introduce Freddy's to their home country," said Andrew Thengvall, chief development officer at Freddy's. "We work hard to continuously improve upon our franchise business model to adapt to the ever-changing fast casual landscape, and this milestone is a testament to those ongoing efforts as we further propel our growth mission on a global scale. We're proud to partner with such experienced operators and can't wait to see what the future holds for them as they bring Freddy's delicious offerings to the residents of Canada."