Tyson Foods is announcing Melanie Boulden as executive vice president, chief growth officer, effective Feb. 6, 2023. Boulden will report to President and Chief Executive Officer Donnie King and will be responsible for all aspects of global brand marketing to foster the growth of the company’s portfolio of brands and products. In this newly created role, Boulden will join the Enterprise Leadership Team and oversee functions including consumer and corporate branding, innovation, R&D, communications and consumer insights and analytics.
“Melanie is an exceptional talent and a proven leader in growing global household brand businesses. She has the creative, operational, and financial experience to drive value creation across Tyson Foods’ brand portfolio,” said Donnie King, Tyson Foods president and chief executive officer. “The introduction of the new Chief Growth Officer role will allow Melanie to develop a world-class center of excellence around brand marketing that will be critical as Tyson Foods continues to focus on future growth.”