As retailers continue to seek growth through premium innovation, leaning into consumer wants, World Select Cuts, LLC is announcing the expansion of its line of hand-crafted, premium deli meats featuring free-range, pasture-raised Australian lamb: Aussie Select(R) . Now available in a 4-ounce presliced pack in all 3 varieties, the products are ready to eat.
World Select Cuts' artisan butchers draw on centuries of tradition and expert craftsmanship to produce specialty meats that command attention for being decidedly different. They start by sourcing great-tasting Australian lamb that is naturally lean and tender and raised with the greatest of care. In fact, care for animals and the environment is at the heart of the Australian farming industry, and is what makes Aussie lamb so special. American consumers recognize that the provenance of Australian lamb is a marker of quality, extending from the paddock to the plate. With lamb making a strong showing on menus nationwide and becoming a more familiar protein in American homes, it’s an optimal time to source a premium deli meat featuring all-natural Aussie lamb.