Capturing the attention of consumers is no easy task. To be frank, it may not be a means of advertising that is important to processors. But what if I told you there is a method to the madness? Whether it is educating consumers, promoting a new product, or introducing a new label, there is value in social media marketing. Today, the largest audience on many of the trending social media platforms are Millennials (27-41 years of age) and Gen Z (26 years and younger). Both age groups are proven trendsetters. While shopping for their growing family, these consumers desire to know the story behind the label. Therefore, why not use social media to tell your story?
Check out the latest social media statistics. You may find something valuable to take back to your marketing department.