Growing consumer acceptance of online grocery shopping and the desire to keep food fresher longer have boosted demand for vacuum packaging. Case-ready vacuum packaging offers marketers distribution and storage flexibility from grocery store shelves to e-commerce, fresh or frozen. We spoke with Ryan Vessell, vice president, pricing and business analytics, Portioned Protein Innovations, Tyson Fresh Meats, about key attributes vacuum packaging offers marketers of meat products.
What efficiencies does employing case-ready vacuum packaging offer retailers that other packaging styles do not?