As Q4 came to a close, Mark Singleton, vice president of sales and marketing at Rudolph Foods Co., discussed the products and causes that the company engaged in at the end of the year. During Q4, Rudolph Foods offered its holiday flavors for its pork rinds, celebrated Pork Rind Appreciation Day with Mike Ditka’s charity, Gridiron Greats and introduced new packaging and two new products.
Singleton said their Southern Recipe Small Batch brand is constantly shifting with emerging trends, leading them to alter their offerings according to consumer demand. “As our consumers evolve, so will we, offering limited edition and seasonal varieties that continue to challenge the norm as we have over the past year," Singleton said. "In particular, the introduction of our seasonal holiday flavors annually, Cranberry Jalapeño and Apple Cinnamon, have become favorites fans look for every holiday season.”