Slapfish, a chain of chef-driven seafood restaurants, is announcing its partnership with The Culinary Edge (TCE), an American culinary innovation agency offering future-driven solutions for foodservice brands, to bring the brand's newest coastal seafood kitchen concept to three of its restaurants in the Salt Lake City market. The new and improved restaurants will open to the public on Monday, Jan. 30. Designed to deliver on the whitespace for approachable and elevated seafood in the fast-casual space, Slapfish has created a bold offering by combining fan-favorite forms and responsibly sourced seafood that guests can't find anywhere else. Located throughout Greater Salt Lake City, each of the reimagined Slapfish locations will offer a revolutionized take on seafood cuisine.
Founded by Andrew Gruel in 2011, Slapfish began as a food truck before growing into the fast-casual seafood concept with more than 20 locations throughout the U.S. The brand was recently acquired by Mac Haik Enterprises in October 2022.