Consumers are increasingly wanting to know where their food comes from — they value company transparency. Kansas City Cattle Co. (KC Cattle Co.), a Missouri-based, veteran-owned Wagyu beef company, is catering to consumer preferences with its transparent business model. Patrick Montgomery, CEO and founder of KC Cattle Co., shares his insights on his company’s background, current trends and plans for future growth.
Montgomery says that when he founded his company, transparency was always a part of his plan. “From mom, to calf, to plate, we wanted to own the whole process. We wanted to own this … so we could tell the story and educate consumers about why certain practices are well-founded or dumb (based on our beliefs),” Montgomery says. “I was naïve and didn’t realize how much capital this was going to take, but we are slowly working back towards that goal now.”