Fast-casual restaurant concept Freddy's Frozen Custard & Steakburgers is announcing the opening of the brand's first Major League Baseball (MLB) location within Busch Stadium, home of the 11-time World Series champion, St. Louis Cardinals. Owned and operated by Delaware North Sportservice, the new restaurant will open when the Cardinals open their season against the Toronto Blue Jays on Thursday, March 30. In addition to its latest MLB stadium restaurant opening, the rapidly growing franchise concept currently operates in other non-traditional venues such as airports, casinos and college campuses.
"At Freddy's, non-traditional locations continue to be an integral part of our franchise offering, and we strongly believe that being able to put our brand in high-traffic locations like that of Busch Stadium not only gives us an opportunity to attract new audiences but also capture sales," said Andrew Thengvall, chief development officer at Freddy's. "Freddy's is honored to be able to add a concession in Busch Stadium."