The U.S. Department of Agriculture's release of a proposed rule changing regulatory requirements to better align the voluntary “Product of USA” label claim with consumer understanding of what the claim means was met with concern from a number of meat and poultry industry trade groups.
The proposed rule allows the voluntary “Product of USA” or “Made in the USA” label claim to be used on meat, poultry and egg products only when they are derived from animals born, raised, slaughtered and processed in the U.S.