April is Earth Month and the ideal time for the American Lamb Board (ALB) to release a new grazing video featuring the benefits of sheep grazing. The video features American lamb farmers and ranchers across the U.S. using sheep to enhance landscapes, improve habitat, support wildfire prevention and even help other industries be more sustainable, as sheep offer natural weed control around vineyards and solar operations.
The American Lamb Board is promoting the new video on social media through a virtual video “Premier” for media and influencers and through a campaign with Outside Inc. The campaign will drive views of ALB’s grazing video on the Outdoor network and will generate over 4 million impressions.