The International Poultry Welfare Alliance (IPWA) is announcing the launch of Key Welfare Indicators (KWI) Guides for broilers, layers and turkeys. The KWI Guides provide a practical framework for assessing and improving the welfare of poultry. The indicators are designed to be flexible, allowing companies to tailor their approach to fit specific needs and circumstances.
The KWI Guides were developed in collaboration between poultry companies, academics with a welfare focus, customers, and animal welfare organizations to ensure poultry welfare is protected while also providing consumers with high-quality, sustainable and responsible food choices.