Old Trapper announced that as the Official Beef Jerky of the Big 12, Pac 12 and Big Ten Conferences, they are adding their support to the respective baseball and softball programs at the week-long conference baseball and softball tournaments in May.
The Pac-12 baseball tournament will take place May 23–27 in Scottsdale, Ariz., at the Scottsdale Stadium. Old Trapper has partnered with the Pac-12 to create an in-game fan experience, awarding Old Trapper’s 1.75-ounce beef sticks to the fans cheering the loudest for their teams. Videoboard graphics will announce the experience during each game. The first-ever Pac-12 softball tournament will be held May 10–13 in Tucson, Ariz., at the Hillenbrand Stadium. The in-game fan experience will also take place at this tournament. Old Trapper digital paid media and organic social media promotion will be part of both tournaments.