FFP, a company working in clean-label food and beverage ingredient solutions, recently announced the launch of its new clean-label antimicrobial ingredient, VegStable Secure. It is now possible for brands to naturally protect a variety of foods from pathogens and spoilage by inhibiting the growth of Listeria monocytogenes without compromising functionality or taste.
Today, most consumers opt for and are willing to pay a premium for food containing simple and natural ingredients. According to the International Food Information Council’s (IFIC) June 2021 survey "From 'Chemical-sounding' to 'Clean': Consumer Perspectives on Food Ingredients," 64% of consumers said they try to choose foods made with clean ingredients, and 71% will pay more for foods and beverages made with ingredients that they recognize and trust.