All-natural meat brand Coleman All Natural Meats is celebrating its 150-year anniversary in 2025. This milestone celebrates and recognizes the brand’s family heritage and commitment to all-natural, humanely raised meats sourced from American farmers, raised with no antibiotics ever and no added hormones, and fed an all-vegetarian diet. As part of the celebration, Coleman has launched updated packaging with a new look and feel and will be extending its product lines in the bacon, rope sausage and flavor grinds categories. The brand has planned several celebrations during the year to honor the anniversary, including themed giveaways, new recipes and special events at key retailers.
The brand’s founding family opened its first cattle ranch in Colorado in 1875, and subsequent generations began experimenting with rotational grazing techniques in the 1960s. The Coleman All Natural Meats brand was then founded in 1979 by Mel Coleman Sr., who worked with the USDA to define the first Certified Natural label outlining livestock raising practices without the use of antibiotics or added hormones, and 100% vegetarian feed. In 1989, the family helped draft the first guidelines for USDA’s Certified Organic seal, which was sworn into law in 2002. In 2011, the Coleman brand was acquired by Perdue Farms, a fourth-generation family-owned food and agriculture company founded in 1920.
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