WASHINGTON – A survey released this week by Technomic said that many people are willing to spend more on “higher quality” items if they have premium ingredients.
The new study, the Consumer Pricing Strategy Report, reported that more than six out of ten consumers (61 percent) said they would spend more for a higher quality sandwich if it contained premium meat; 41 percent if it were made with premium cheese; and 34 percent if it contained premium bread.