It may seem unfair that taste and product quality aren’t always the keys to the success or failure of a product, but that’s often the case. In a crowded marketplace, it’s often many other factors — price, packaging, advertisements — that get someone to pick up a package in a grocery store and try a new product. Having a consumer try a branded product and become a fan of that brand takes several different factors.
Of course, some of the most powerful advertising is word-of-mouth recommendation. MBA Poultry has used that positive message to full advantage with its Smart Chicken line of products, which are sold by approximately 2,500 retailers in 46 states.