Teva-Off Israel launches fresh poultry with an eight-day shelf life. This surpasses all other fresh meat and poultry products available in the marketplace. For this dramatic paradigm shift in poultry shelf-life capacity, Teva-Off used proprietary packaging technology by Hefestus Israel. This new invention helps the producer and the retailer cut product cost and number of returns significantly as a result of improving processes in the supply chain.
Meat and poultry products are highly sensitive to oxidation and, more importantly, rapidly decompose and suffer damage via bacteria. Shelf-life of such products is at most four days. Teva-Off has succeeded in doubling its poultry product shelf life to eight days. This breakthrough in protecting poultry-product freshness and extending shelf life can influence the entire supply chain from manufacturer to consumer. Short shelf life in meat and poultry products typically causes large amounts of returns and discards of expired products, while decreasing profit significantly.