There are plenty of reasons for fans to go to a sporting event: a game-winning home run, a clutch three-point shot as the clock winds down, a long touchdown throw. Food can’t be overlooked, either. A hot dog and a beer (or several of each) is a typical stadium meal, but today’s stadiums are offering more and more variety in the types of food items they offer. For enterprising meat processors, they represent an opportunity to get their message and their products in front of tens of thousands of hungry sports fans.
Hickory Foods, located in Jacksonville, Fla., has negotiated sponsorship with several professional sports teams for its Bubba Burger products.