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“Our research indicates that as consumers get more adventurous in their tasting experiences, they also want flavors that recall a certain experience or trigger an emotion,” said Wixon Flavor Chemist Mindy Edwards. “The connection between food and mood is well documented, and whether people are feeling a little down, or whether they are celebrating, it’s natural to turn to food for a lift,” she said. “With that in mind, Wixon has created flavor combinations that appeal to a variety of moods.”
Featured moods and their flavor/seasoning blends include: