In a situation quite similar to that of the average individual in a cityscape, food products must do their very best to stand out and make themselves noticeable and unforgettable for passers-by to remember them.
In the food-processing industry, product quality goes a long way toward setting up loyalty, but the powerful message portrayed by that product’s package can often be the difference between a consumer walking by or stopping and picking up that product. In fact, 62 percent of participants in a recent study by Clear Seas Research “strongly agree” that product packaging influences consumer purchase decisions, and 61 percent believe package design has a direct impact on consumer perception of a product (See Table 1).