8-19 news: Hardee's & Carl's Jr. launch retaliatory strike against McDonald's Angus burgers
“The Original Six Dollar Burger at Carl’s Jr. has 24 percent more meat than McDonald’s Third Pounders, yet costs the same - $3.99,” said Andrew Puzder, CEO of CKE Restaurants. “And at Hardee’s, the 100% Black Angus beef Original Thickburger has just as much meat as McDonald’s Angus burger, but costs 60 cents less. Those are the facts and that’s the value of our burgers.”
“We’re glad being copied is considered the highest form of flattery, since we have been seeing a lot of it lately,” Puzder added. “Fortunately for our guests, our burgers are still better tasting and lower priced than the other guys’. We’ve successfully faced similar attempts to copy Carl’s Jr. Six Dollar Burgers and Hardee’s Thickburgers, and we’ve seen how McDonald’s versions fared against ours in their various test markets. No one has been able to match our taste, quality or price. However, we do want burger lovers everywhere to know the facts and, once they do, we’re certain that they will continue to believe that the first fast-food restaurants they could go to for premium-quality burgers – Carl’s Jr. and Hardee’s – are still the best places to go for premium-quality burgers.”