4-1 news: Beef Innovations Group promoting new cuts, new products
In March, Tyson Fresh Meats began selling the four-piece chuck roll combo pack. The combo pack has the chuck eye roll (which can be further cut into Delmonico steaks, America’s Beef roast and Country-Style ribs), the serratus ventralis (Denver Cut), the Splenius (Sierra Cut) and the rhomboideus which is generally cut up into stew meat. These cuts were all identified through the checkoff-funded Muscle Profiling Study. Having Tyson Fresh Meats on board processing the new cuts is a big win for the beef industry and consumers alike, the Group says. The cuts are flavorful, trimmed of visible fat, and they offer a variety of merchandising applications which gives the retailer and the foodservice operator more flexibility.
Additionally, the Group has noted that many recent studies showing consumers are more time-crunched than ever and have less time to prepare and eat meals. Recent work by the Beef Innovations Group and industry experts led to the development of two product platforms that will drive new product commercialization efforts in 2009. Sales opportunities exist across both platforms for new beef products as a breakfast item, a convenient, on-the-go solution or a snack/appetizer or “fourth meal.”