5-21 news: Ball Park files lawsuit against Kraft Inc. over hot dog claims
The suit claims Oscar Mayer is presenting a taste superiority claim against the entire line of Ball Park branded hot dogs that is both false and misleading to consumers. Such claims contain an unclear and inconspicuous footnote in very small type that also falsely implies that more than one variety of Ball Park franks was tested, the Sara Lee Corporation pleading charged.
“This is a weak attempt by Oscar Mayer to mislead millions of consumers with false and inaccurate claims,” said Chuck Hemmingway, brand director, Ball Park brand. “Simply put, we believe that these untrue statements are all a bunch of bologna.”