1-18 news: Oscar Mayer launches biggest campaign in brand history
Central to the campaign is the joy of eating Oscar Mayer foods and happy, positive moments with friends and family. Developed by mcgarrybowen in Chicago, the goal is to capture spontaneous moments – from a mother’s joyful discovery that her son has packed his treasured toys in her brown-bag lunch with Deli Creations from Oscar Mayer, to a fun, first date dinner over an Oscar Mayer Hot Dog. Music plays a central role in the new campaign beginning with a new song, titled “Doesn’t Get Better Than This,” by singer/songwriter Joy Williams.
“Our goal is to be innovative across the board, from our products to the way we market them. This is the first time we’ve had so many of our products under one creative thematic with this magnitude of marketing support,” said Sean Marks, director, marketing at Oscar Mayer. “We know the world of food advertising can be idealized, but we’re portraying the way life is – sometimes stressful, far from perfect but also really, really fun.