I can hear the grumbling now … “This stuff is a fad that won’t last, and I don’t want to invest time and money for something that won’t be around tomorrow.” Even if it won’t be around tomorrow, the investment amounts to what’s in the “change jar” on your dresser, while the potential ROI, by expanding your customer base of tech-savvy chefs who will be purchasing meat for years to come, can be exponential.

Jamie Turner, chief content officer of the 60 Second Marketer, summed up a host of social media tools in his article “Top Social Media Tools, Tips and Techniques” by using fun hospitality analogies: