5-10 news: Dietz & Watson pigs out for breast cancer donations
In partnership with the Komen Foundation, Dietz & Watson – a Philadelphia-based producer of premium deli meats and cheeses– created the “Pretty in Pig” campaign to raise money. This unique campaign placed a six-foot pig at race events, where individuals could “feed the pig” by donating spare change to the cause.
The pig made its debut at the 2009 Philadelphia Race for Cure and within two hours, it raised almost $7,000 for the fight against breast cancer. By the end of 2009, Dietz & Watson’s continued efforts raised more than $50,000.