Pilgrim's Pride continues rebranding with consumer-friendly website
The new website (www.pilgrims.com) is the latest phase of Pilgrim's ongoing rebranding campaign. Last fall Pilgrim's introduced new consumer packaging on its case-ready meats as part of a nationwide plan to reposition the company's brand with consumers and customers.
Visitors to the website will immediately notice the fresh, updated design and graphics. The previous logo featuring the familiar Pilgrim hat has been replaced with a modern image of a chicken in red with "Pilgrim's" written in blue beneath the bird. The site is aimed primarily at consumers, who said they wanted the site to highlight products, coupons and recipes. The site features a chef-inspired recipe section – including Daisy Martinez, host of "Viva Daisy!" on the Food Network – so that families can easily prepare restaurant-quality meals at home.