You make a great group of unique products. Customers eat and love your specialties. You have fun and spend all your time making your products and taking care of your facility. Unfortunately, that doesn’t leave much time for anything else, like getting new customers.
The hardest thing to do for a successful specialty food company is to grow beyond the personal touch of the family owner. Customers seemingly desire to “know” you, and work with you to get to that beautiful “after” feel of eating your product. Well, the goal is to multiply you, and better yet, to have your customers and potential customers carry your specialty food message forward with your personal clarity, becoming your prophets.
Building prophets is easy to do, clarify your message. One way to multiply yourself is to use a “Leave Behind.” Give your Leave Behind to your potential customers so they can repeat your message exactly as you want to their friends, extended family and business associates.