To be a pioneer, it takes a boatload of courage. To be a successful pioneer, it takes courage plus insight and innovation — along with, in some cases, a little bit of luck.
When it comes to serving the needs of the multicultural meat consumer, Cargill Meat Solutions stands as the latest pioneer in an under-served segment of the meat case. Rumba is the first brand of its kind in its segment, providing fresh beef and pork variety cuts to African-American, Asian-American and Hispanic-American shoppers across the country.