Hardee’s Food Systems Inc., St. Louis, MO, is introducing its Monster ThickburgerTM - a 100-percent Angus beef burger weighing two-thirds of a pound.
“Before the introduction of the Thickburger line at Hardee’s, the Monster Burger was one of our most popular menu items,” says Brad Haley, executive vice president of marketing for Hardee’s. “In fact, it has been one of the most requested items from our old menu. However, we didn’t just bring it back. Since it’s now a Thickburger, it’s even bigger and better than it was before.”
The Monster Thickburger features two, one-third pound charbroiled Angus beef patties, topped with no less than four strips of crispy bacon, three slices of American cheese, and some mayonnaise on a buttered, toasted, sesame seed bun. This updated version of a classic “requires two hands, a firm grip, and a serious appetite,” the company relays.
Available at all Hardee’s locations, the Monster Thickburger sells for $5.49 by itself or $7.09 for a combo meal including medium fries and a medium drink.
Coinciding with the Monster Thickburger introduction, Hardee’s is partnering with National Football league (NFL) players in 10 markets to raise money for charity. In each of the markets, one “monstrous” NFL player will work the drive-thru of a local Hardee’s for two hours. The proceeds from every Monster Thickburger sold at that location on that day will be donated to the player’s charity of choice.
One source reports that one Monster Thickburger totals 1,420 calories and 107 grams of fat.
2.Kayem introduces new deli products
Kayem Foods Inc. introduced a new 36 premium-product line of deli products, including roast beef, turkey and chicken-breast, hams, pastrami and corned beef, and loaf products.
Products include Kayem Lemon Drop Chicken, Kayem Raspberry Turkey Breast, and Kayem Apple Cider Mill Ham. All are available this fall at Johnny’s Foodmaster and other fine grocery stores in New England.
All new Kayem Deli products are made without MSG, which results in no bitter aftertaste. NP
Check out the October 2019 issue of The National Provisioner, featuring our cover story on the partnership between Coleman Natural Foods and Budweiser, along with our annual State of the Industry Report on various sectors of the meat and poultry industry.