September 1, 2005
Richard Childress Sausage off to the races
To more than 75 million NASCAR fans, Richard Childress is best known as a nine-time championship team owner. In the beverage industry, he has also been successful with the Childress Vineyards brand. Now, in partnership with J Bar B Foods, his new Richard Childress Signature Series line of premium sausages is branching out into the backyards and kitchens of American race fans.
The Richard Childress Signature Series debuts in leading retail food stores across the country with three varieties of premium sausage products: Premium Pork & Beef Smoked Sausage; Premium Pork Smoked Sausage; and Premium Hot and Spicy Pork & Beef Smoked Sausage. The packaging of the sausage rings will feature a photo of Childress on the front with the familiar "RC" logo.
"The Signature Series of premium sausages started out by me just wanting to have some sausage produced for Childress Vineyards,” says Childress, president and chief executive officer of Richard Childress Racing (RCR). “I have a great deal of respect for Danny Janecka and the folks at J Bar B Foods, and after finding out what a great company it is, I decided to market our sausages to a wider audience. These surpass any sausages I've ever had, and I think the public will think so, too. I've always tried to align myself with the right people, whether it's in racing, wine-making, or anything else I've done, and I feel like I've done that again with J Bar B Foods and the Richard Childress Signature Series of sausages."
Focused on tradition
J Bar B Foods manufactures the Richard Childress Signature Series Foods' products in their USDA-inspected processing facility. For more than 45 years, J Bar B Foods has stood for the very best in quality sausage and specialty food products, the company relays. J Bar B uses the most advanced technology available, ensuring consistent product quality and the highest level of food safety. J Bar B Foods is the first packaged food company in the United States to manufacture smoked sausage utilizing the revolutionary new QX co-extrusion process.
This process provides the added value of significantly increasing the shelf life of the sausage while ensuring food safety by cooking the product in the package. J Bar B uses only the best ingredients available, along with many of the traditional family recipes closely guarded and used over the span of four decades.
"We are proud to partner with the legendary Richard Childress," says Danny Janecka, chief executive office of J Bar B Foods. "The combination of our company's proud heritage of producing premium quality products combined with an American sports icon like Richard Childress is a winning team for your next outdoor cookout or family meal."
A proven winner
Richard Childress Racing (www.rcrn.com) has earned more than 125 victories and nine NASCAR championships, including six in the NEXTEL Cup Series with the legendary Dale Earnhardt. It was the first organization to win championships in the NEXTEL Cup Series, Busch Series and Truck Series. Its 2005 NEXTEL Cup Series lineup includes Dave Blaney (No. 07 Jack Daniel's), Kevin Harvick (No. 29 GM Goodwrench), Jeff Burton (No. 31 Cingular Wireless) and Kerry Earnhardt (No. 33 Bass Pro Shops). Its Busch Series lineup includes Clint Bowyer (No. 2 ACDelco Chevrolet) along with Harvick and Brandon Miller (No. 21 Reese's Chevrolet).
Family owned and operated for more than 45 years, J Bar B Foods has produced the finest-quality smoked sausages and barbeque products for its own brands, such as Earl Campbell's Hot Links, Jesse James Leija Knockout Hot Links, Singletree Farms, Cajun Hollar, and Texas Smokehouse. At the same time they have become the leading private-label sausage producer for a number of major brand names and retail stores. J Bar B has grown from the small family run operation to the multi-million dollar manufacturer it is today -- making them the number-one sausage producer in the state of Texas. NP