National Pork Board unveils “inspired” ad campaign
With a new focus on reaching creative, flavor-seeking home cooks who already prepare, eat and love pork, the National Pork Board announced a new branding position celebrating pork's ability to offer a wide range of options in the kitchen. With PORK® now as the brand, the new campaign of: Pork® Be inspired shows pork's place in almost any menu, day part, cuisine and lifestyle, based on pork's unique combination of flavor and versatility as the source of kitchen inspiration.