Midamar executive speaks about halal opportunities
Director of Midamar, Jalel Aossey was invited to speak at the World Halal Forum in Malaysia. In his address to the delegates, he discussed the challenges and opportunities of conducting a Halal business in secular countries. Midamar is one of the leading Halal processors and distributors in the United States.
The challenges of serving the Halal market begin with the identification of the Halal consumer. How are Halal consumers defined and who are they? That answer is difficult in secular countries, as the Halal consumer could be from any one of 56 Islamic countries or simply be native of the secular state. Additionally, many Halal consumers are not Muslim, their decisions to purchase Halal consumables stems from a belief that there are substantial health and other benefits to consuming Halal products.