The American Meat Institute (AMI), in conjunction with the American Meat Science Association (AMSA), launched its “Meat MythCrushers” campaign in an effort to reconnect Americans to modern food production and to “crush” some of the more popular myths associated today with meat and poultry.
The campaign is centered around a new website, http://www.meatmythcrushers.com/, that features science-based information and resources in response to some of the most popular meat and poultry myths held by consumers, covering topics such as food safety, production methods, nutrition and animal welfare, as identified by an AMI consumer poll conducted by Harris Interactive.