Saffron Road, the packaged food brand of American Halal Co., will begin shipping eight additional all-natural, antibiotic-free, hormone-free, Halal certified frozen foods to Whole Foods Market stores nationally in June 2011. The eight new products slated for distribution include entrees: Lemongrass Basil Chicken, Moroccan Lamb Stew, Lamb Koftis and Chicken Pad Thai, as well as frozen chicken options: Chicken Nuggets, Chicken Bites, Chicken Tenders and Tandoori Seasoned Chicken Nuggets.
Due to the brand’s overwhelming success with it’s initial four Indian Entrees at Whole Foods Market, the retail partner and brand together determined the need for more premium options in the freezer section. Not only is Certified Halal an underdeveloped category, frozen premium items in the all natural and ethnic foods categories are also scarce. Saffron Road seeks to fulfill those unmet needs in the marketplace.