Carl Buddig & Company has announced a new national cause marketing campaign to nourish young minds and support literacy efforts nationwide. The Be A Reader campaign kicks off with a new Reading Is Fundamental (RIF) partnership to raise a minimum of $100,000 for children's literacy programs.
Be A Reader builds on Carl Buddig & Company's interest in strengthening family values by urging moms and kids to discover the joy of reading. On-pack graphics promoting the partnership will be featured on specially marked packages of Buddig lunchmeats through May of 2012. Funds raised through the campaign will support RIF's literacy education and efforts to provide free books to underserved children.
"Our brand has been nourishing young minds for more than 100 years, and we believe that reading and literacy go hand-in-hand with good nutrition to support a life-long love of learning," said Tom Buddig, executive vice president marketing, Carl Buddig & Company. "We're proud to embark on this new partnership with RIF and to award this donation to benefit children's literacy and motivate families to read together."