Two reasons supermarket delis were successful last year were because they were able to keep price increases manageable and they were able to innovate, says Jonna Parker, account services director at the Perishables Group, Chicago. For example, more retailers began offering bundling and combo options to create convenience.
In addition to more new low-sodium offerings, Parker also has seen a rise of bold flavors, such as buffalo. New flavors and brands are a way the deli case tries to stay relevant to consumers, she says.