Superior Farms creates new opportunities for itself rather than waiting for them to come. As one of the country’s largest lamb processors, any action Superior Farms takes has a ripple effect throughout the industry. When the company sets its sights on making lamb more accessible to the average consumer, the results help raise lamb consumption and benefit the entire industry. When it tries to change the very perception of lamb from a commodity product to a specialty product, the results could bring more profitability to both packer and producer.
Through natural growth and acquisitions, Superior Farms has become one of the dominant names in the lamb industry. The company employs more than 400 people nationwide, with its headquarters in Dixon, Calif., and its largest plant in nearby Davis. It also has facilities in Vernon, Calif., Boston, Chicago, Denver and Hawarden, Iowa.